Top 10 SEO Content Writing tips Everyone Should Know
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Almost everyone focuses on factors other than SEO-optimized content. What they
don't talk about is that "Content is King," and Google and other search
engines prioritize content more than other off-page SEO factors. Google's
recent algorithmic updates enable SEO to revolve around content.
In this article, I will explain 10 tips for SEO-optimized content writing.
Here are ten of the key concepts to keep in mind while writing contents for
SEO:
Content matters
Like I said, it’s important to remember that no matter what your subject
matter is, your content has the potential to reach a large audience and help
your company beyond the SEO benefits. Website content, articles and blog posts
are ways to connect your company to relevant, interesting information about
your industry.
Creating content that is well-written and focuses on interesting topics in
your industry will help it go beyond increasing your page rank by being linked
to and shared by outsiders.
Stay on topic
Writing content optimized for SEO is not the same as writing your personal
blog! There’s nothing wrong with adding some personality to your writing -
this helps to keep the readers intrigued. Just make sure that you stay on
the topic you are writing about and avoid drifting into unrelated areas.
Write compelling headings
The titles of web pages and articles are the important things to focus while
writing for SEO. Don’t use a generic, boring headline which simply describes
what the article or web copy is about. Instead, think like a newspaper
headline writer and develop a headline which makes someone want to read
more.
According to a study, Google rank those pages on top which has a higher
click through rate than the others. And higher click through rate can be
achieved only by attention grabbing titles.
Ideal keyword length and density
Content written for articles should be 300 to 1,000 words in length. Blog
posting can be shorter. The length of your article will largely be
determined by the number of keywords you are using: a keyword for every 50
to 100 words of content is a good rule of thumb.
Add keywords to the bio
Biographical information given for a magazine story or an article for a
directory submission is a great chance for you to enhance your credentials
and also optimize your content. Make sure that you include one keyword in
your bio.
Don’t stack keywords
Cramming keywords in an article or page of web content (such as being part
of a list) looks unprofessional since all of your linked keywords will be
running together on the page. Spread your keywords evenly throughout the
article so they look more organic.
Use meta descriptions
Meta descriptions are 150 character descriptions of your content and are
excellent opportunities for optimization. Make sure your content has meta
descriptions with keywords included. This is a great way to get Google to
recognize your content and increase its value.
Write and tag hierarchically
In order for Google and other search engines to give your content the
highest placement possible, it’s important that it looks professional and
well-structured. Using the appropriate tags for your content will do this.
Use h1 tags for titles, h2 tags for subtitles and so on.
This concept will also help your writing by encouraging you to put your most
compelling ideas first.
Write original content
Having duplicate content is a major no-no for search engine optimization, so
don’t just “copy and paste” content from existing sources. Make sure your
content is fresh and original - even copying your own content is a poor SEO
decision.
Choose relevant images
Creative Commons search tools like the Google Image Search Assistant will
help you find intriguing images that are free to use without risking
copyright infringement.